Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term ‘Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries. The idea received significant attention both in academia and business. Research has started to tackle the many evaluation issues associated with BOP strategies. This workshop will concentrate on two issues: - Are BOP strategies compatible with sustainable development? How is environmental and social sustainability embedded within BOP business models? - How are BOP ventures on poverty reduction evaluated by NGOs, and international institutions? What benefit may actual BOP strategies take from these evaluations? A keynote presentation was given by Stuart Hart (Cornell University), one of the founders of the BOP concept. Followed by presentations of contributions of Chairs and Institute in each of the inviting institutions working on the BOP topic. The workshop was held in Februray 2011, and organised by Frédéric Dalsace (HEC), Jean-Pierre Ponssard (Ecole Polytechnique), Thierry Sibieude (ESSEC) http://www.hec.edu HEC copyright http://blogs.law.harvard.edu/tech/rss en-us Tue, 29 Mar 2011 00:00:00 +0200 Wed, 30 Mar 2011 19:00:01 +0200 generator-SQL queries 15000 Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term ‘Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries. Ten years ago Coimbatore Krishnarao Prahalad and Stuart Hart coined the term ‘Base of the Pyramid’ (BOP) which conveys the idea that companies can develop a profitable business by targeting the four billion people living with a few dollars a day in emerging countries. The idea received significant attention both in academia and business. Research has started to tackle the many evaluation issues associated with BOP strategies. This workshop will concentrate on two issues: - Are BOP strategies compatible with sustainable development? How is environmental and social sustainability embedded within BOP business models? - How are BOP ventures on poverty reduction evaluated by NGOs, and international institutions? What benefit may actual BOP strategies take from these evaluations? A keynote presentation was given by Stuart Hart (Cornell University), one of the founders of the BOP concept. Followed by presentations of contributions of Chairs and Institute in each of the inviting institutions working on the BOP topic. The workshop was held in Februray 2011, and organised by Frédéric Dalsace (HEC), Jean-Pierre Ponssard (Ecole Polytechnique), Thierry Sibieude (ESSEC) HEC,Base of the pyramid, Bottom of the pyramid, Multinational, Poverty, poor, low income, traps, emerging, case study, Ecole Polytechnique, Essec Business School,Education HEC Paris rousseau@hec.fr ROUSSEAU Catherine http://itunes.hec.edu/rsspictures/271.jpg http://www.hec.fr no 13 Roundtable. The roundtable discussion of the corporate representatives gives insights about the BoP challenges as seen by the practitioners. Issues about having pilot projects, choosing right partners and scaling up were discussed. The conference closes with four main remarks from Stuart Hart about moving forward. http://www.hec.edu http://podcast.hec.fr/3079--2011-02-08_0927_new_frontiers_in_research_at_the_base_of_the_pyramid_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 New frontiers in research at the Base of the Pyramid. Roundtable with Eric Lesueur (Veolia), François-Xavier Hay (Macif), Bernard Fauconnier (Lafarge), Bernard Saincy (GDF-SUEZ), chaired by Jean-Pierre Ponssard, Ecole Polytechnique 13 Roundtable. The roundtable discussion of the corporate representatives gives insights about the BoP challenges as seen by the practitioners. Issues about having pilot projects, choosing right partners and scaling up were discussed. The conference closes with four main remarks from Stuart Hart about moving forward. 01:08:01 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, BoP practitioners, challenges, BoP Strategy, BoP lessons HEC Paris - Ecole Polytechnique - Essec no 12 Q and A Session 2. The second round of Q and A is about various approaches to assessment. Stuart Hart refers to some difficulties with evaluations such as boundaries of measurement (where to stop) and how detailed to do the analysis to keep the balance between rigor and managerial relevance. http://www.hec.edu http://podcast.hec.fr/3086--2011-02-08_0927_interaction_with_stuart_hart___q_and_a_2_-_measuring_the_impact_of_bop_programs__how_to_combine_academic_rigor_and_managerial_relevance__-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Interaction with Stuart Hart followed by Questions and Answers 12 Q and A Session 2. The second round of Q and A is about various approaches to assessment. Stuart Hart refers to some difficulties with evaluations such as boundaries of measurement (where to stop) and how detailed to do the analysis to keep the balance between rigor and managerial relevance. 00:17:23 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, BoP evaluation, assesment, challenges, impact HEC Paris - Ecole Polytechnique - Essec no 11 Hélène Giacobino. Hélène Giacobino talks about innovation through evaluation. To illustrate how evaluations can help finding novel ideas and solutions, she shares preliminary results of an experimental design of a randomized evaluation among hairdressers in Zambia distributing female condoms to address the problem of HIV/AIDS. http://www.hec.edu http://podcast.hec.fr/3078--2011-02-08_0926_helene_giacobino_-_translating_research_into_action__the_use_of_randomized_evaluation_by__-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Translating research into action: the use of randomized evaluation by Hélène Giacobino, Poverty Action Lab, PSE 11 Hélène Giacobino. Hélène Giacobino talks about innovation through evaluation. To illustrate how evaluations can help finding novel ideas and solutions, she shares preliminary results of an experimental design of a randomized evaluation among hairdressers in Zambia distributing female condoms to address the problem of HIV/AIDS. 00:20:05 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, randomized evaluation, evaluation method, impact measurement HEC Paris - Ecole Polytechnique - Essec no 11 Hélène Giacobino. Hélène Giacobino talks about innovation through evaluation. To illustrate how evaluations can help finding novel ideas and solutions, she shares preliminary results of an experimental design of a randomized evaluation among hairdressers in Zambia distributing female condoms to address the problem of HIV/AIDS. http://www.hec.edu http://podcast.hec.fr/3070--2011-02-08_0926_helene_giacobino_-_translating_research_into_action__the_use_of_randomized_evaluation_by__-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Translating research into action: the use of randomized evaluation by Hélène Giacobino, Poverty Action Lab, PSE 11 Hélène Giacobino. Hélène Giacobino talks about innovation through evaluation. To illustrate how evaluations can help finding novel ideas and solutions, she shares preliminary results of an experimental design of a randomized evaluation among hairdressers in Zambia distributing female condoms to address the problem of HIV/AIDS. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, randomized evaluation, evaluation method, impact measurement HEC Paris - Ecole Polytechnique - Essec no 10 Rodolphe Vidal. By linking the discussions on sustainability to the impact measurement, Rodolphe Vidal from ESSEC provides proposals to assess sustainability of BoP projects. The key messages are to make the BoP evaluation useful for all the stakeholder and doing it as early as possible. This might require considering various evaluation points with different methods, in different phases for different stakeholders. http://www.hec.edu http://podcast.hec.fr/3076--2011-02-08_0925_rodolphe_vidal_-_knowledge_and_evaluation_for_transition_towards_sustainability_by_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Knowledge and evaluation for transition towards sustainability by Rodolphe Vidal, ESSEC, Ph.D. candidate in Ecological Economics at UVSQ REEDS 10 Rodolphe Vidal. By linking the discussions on sustainability to the impact measurement, Rodolphe Vidal from ESSEC provides proposals to assess sustainability of BoP projects. The key messages are to make the BoP evaluation useful for all the stakeholder and doing it as early as possible. This might require considering various evaluation points with different methods, in different phases for different stakeholders. 00:23:22 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, social business, Grameen Veolia Water, sustainability, complexity, essec-iies, iies, sustainability, evaluation methods, stakeholder HEC Paris - Ecole Polytechnique - Essec no 10 Rodolphe Vidal. By linking the discussions on sustainability to the impact measurement, Rodolphe Vidal from ESSEC provides proposals to assess sustainability of BoP projects. The key messages are to make the BoP evaluation useful for all the stakeholder and doing it as early as possible. This might require considering various evaluation points with different methods, in different phases for different stakeholders. http://www.hec.edu http://podcast.hec.fr/3067--2011-02-08_0925_rodolphe_vidal_-_knowledge_and_evaluation_for_transition_towards_sustainability_by_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Knowledge and evaluation for transition towards sustainability by Rodolphe Vidal, ESSEC, Ph.D. candidate in Ecological Economics at UVSQ REEDS 10 Rodolphe Vidal. By linking the discussions on sustainability to the impact measurement, Rodolphe Vidal from ESSEC provides proposals to assess sustainability of BoP projects. The key messages are to make the BoP evaluation useful for all the stakeholder and doing it as early as possible. This might require considering various evaluation points with different methods, in different phases for different stakeholders. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, social business, Grameen Veolia Water, sustainability, complexity, essec-iies, iies, sustainability, evaluation methods, stakeholder HEC Paris - Ecole Polytechnique - Essec no 09 Matthew Lynch. Matthew Lynch introduces a framework designed by WBCSD for measuring impact, intended to help companies understand their contribution to development and be more informed in their long-term decision making and conversations with stakeholders. A number of impact-measurement challenges are discussed, including lack of experience among companies to analyze complex development issues, addressing context-specific issues in the assessment and examining negative impacts. http://www.hec.edu http://podcast.hec.fr/3074--2011-02-08_0924_matthew_lynch_-_measuring_impact_framework_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Measuring impact framework, Matthew Lynch, WBCSD 09 Matthew Lynch. Matthew Lynch introduces a framework designed by WBCSD for measuring impact, intended to help companies understand their contribution to development and be more informed in their long-term decision making and conversations with stakeholders. A number of impact-measurement challenges are discussed, including lack of experience among companies to analyze complex development issues, addressing context-specific issues in the assessment and examining negative impacts. 00:20:42 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, evaluation, impact measurement, corporate framework HEC Paris - Ecole Polytechnique - Essec no 09 Matthew Lynch. Matthew Lynch introduces a framework designed by WBCSD for measuring impact, intended to help companies understand their contribution to development and be more informed in their long-term decision making and conversations with stakeholders. A number of impact-measurement challenges are discussed, including lack of experience among companies to analyze complex development issues, addressing context-specific issues in the assessment and examining negative impacts. http://www.hec.edu http://podcast.hec.fr/3064--2011-02-08_0924_matthew_lynch_-_measuring_impact_framework_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Measuring impact framework, Matthew Lynch, WBCSD 09 Matthew Lynch. Matthew Lynch introduces a framework designed by WBCSD for measuring impact, intended to help companies understand their contribution to development and be more informed in their long-term decision making and conversations with stakeholders. A number of impact-measurement challenges are discussed, including lack of experience among companies to analyze complex development issues, addressing context-specific issues in the assessment and examining negative impacts. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, evaluation, impact measurement, corporate framework HEC Paris - Ecole Polytechnique - Essec no 08 Frédéric Dalsace. Frédéric Dalsace draws our attention on the poor who live in developed countries. By giving examples of three experimentations of social business that seek to alleviate poverty in France, he explained the risks and ambiguities associated with such initiatives and the need for addressing them in assessments. http://www.hec.edu http://podcast.hec.fr/3075--2011-02-08_0923_frederic_dalsace_-mesure_of_impact_of_social_business_in_france_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Measure of impact of social business in France: a first report by Frédéric Dalsace, Associate Professor of Marketing at HEC Paris and Chair holder HEC Social Business / Enterprise and Poverty Chair 08 Frédéric Dalsace. Frédéric Dalsace draws our attention on the poor who live in developed countries. By giving examples of three experimentations of social business that seek to alleviate poverty in France, he explained the risks and ambiguities associated with such initiatives and the need for addressing them in assessments. 00:27:16 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, HEC Social Business Chair, Action Tank, poverty, France, social business, poor consumer, assessment, evaluation, impact, Action Research, Strategic ambiguity, consumer knowledge HEC Paris - Ecole Polytechnique - Essec no 08 Frédéric Dalsace. Frédéric Dalsace draws our attention on the poor who live in developed countries. By giving examples of three experimentations of social business that seek to alleviate poverty in France, he explained the risks and ambiguities associated with such initiatives and the need for addressing them in assessments. http://www.hec.edu http://podcast.hec.fr/3062--2011-02-08_0923_frederic_dalsace_-mesure_of_impact_of_social_business_in_france_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Measure of impact of social business in France: a first report by Frédéric Dalsace, Associate Professor of Marketing at HEC Paris and Chair holder HEC Social Business / Enterprise and Poverty Chair 08 Frédéric Dalsace. Frédéric Dalsace draws our attention on the poor who live in developed countries. By giving examples of three experimentations of social business that seek to alleviate poverty in France, he explained the risks and ambiguities associated with such initiatives and the need for addressing them in assessments. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, HEC Social Business Chair, Action Tank, poverty, France, social business, poor consumer, assessment, evaluation, impact, Action Research, Strategic ambiguity, consumer knowledge HEC Paris - Ecole Polytechnique - Essec no 07 Q and A Session 1. The main discussions in the first session of interaction with Stuart Hart and Q and A are about the role of the state in BoP initiatives, the B2B companies and their suitability for BoP business. There is also a debate about combining social virtues with profit seeking motives. http://www.hec.edu http://podcast.hec.fr/3087--2011-02-08_0922_interaction_with_stuart_hart___q_and_a_1_-_embedding_systainability_in_bop_business_models_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Interaction with Stuart Hart followed by Questions and Answers 07 Q and A Session 1. The main discussions in the first session of interaction with Stuart Hart and Q and A are about the role of the state in BoP initiatives, the B2B companies and their suitability for BoP business. There is also a debate about combining social virtues with profit seeking motives. 00:32:28 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, B2B, debate, Q and A HEC Paris - Ecole Polytechnique - Essec no 06 Thierry Sibieude. Thierry Sibieude sheds light on the logic and mechanism of participatory approach, illustrating the case of Veolia water project in Bangladesh. He asserted that participatory approaches to governance and power diffusion can enhance the sustainability of the initiative. http://www.hec.edu http://podcast.hec.fr/3069--2011-02-08_0921_thierry_sibieude_-_co-creation_with_local_communities_for_water_access_in_rural_bangladesh_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Co-creation with local communities for water access in rural Bangladesh by Thierry Sibieude Professor and Director of the Institute of Social Innovation and Social Entrepreneurship at ESSEC 06 Thierry Sibieude. Thierry Sibieude sheds light on the logic and mechanism of participatory approach, illustrating the case of Veolia water project in Bangladesh. He asserted that participatory approaches to governance and power diffusion can enhance the sustainability of the initiative. 00:18:22 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, social business, Grameen Veolia Water, essec-iies, iies, participatory approaches, co-creation, participative democracy, sustainability HEC Paris - Ecole Polytechnique - Essec no 06 Thierry Sibieude. Thierry Sibieude sheds light on the logic and mechanism of participatory approach, illustrating the case of Veolia water project in Bangladesh. He asserted that participatory approaches to governance and power diffusion can enhance the sustainability of the initiative. http://www.hec.edu http://podcast.hec.fr/3088--2011-02-08_0921_thierry_sibieude_-_co-creation_with_local_communities_for_water_access_in_rural_bangladesh_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Co-creation with local communities for water access in rural Bangladesh by Thierry Sibieude Professor and Director of the Institute of Social Innovation and Social Entrepreneurship at ESSEC 06 Thierry Sibieude. Thierry Sibieude sheds light on the logic and mechanism of participatory approach, illustrating the case of Veolia water project in Bangladesh. He asserted that participatory approaches to governance and power diffusion can enhance the sustainability of the initiative. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, social business, Grameen Veolia Water, essec-iies, iies, participatory approaches, co-creation, participative democracy, sustainability HEC Paris - Ecole Polytechnique - Essec no 05 François Perrot. Based on his observations and comparisons of Lafarge BoP projects, François Perrot argues how in an MNC-subsidiary can leverage its capabilities differently in different BoP settings. Perrot argues that both approaches can be used in the same firm and local market conditions (e.g poverty level, accessible support, property rights etc) determine which approach (BoP1 or BoP2) fits better. The organization needs to develop an ambidextrous ability to handle different situations. http://www.hec.edu http://podcast.hec.fr/3072--2011-02-08_0920_francois_perrot_-_multinationals_at_the_bop_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Multinationals at the BOP: how does the parent-subsidiary link shape success ? By François Perrot, Ph.D. candidate in Economics at the Ecole Polytechnique 05 François Perrot. Based on his observations and comparisons of Lafarge BoP projects, François Perrot argues how in an MNC-subsidiary can leverage its capabilities differently in different BoP settings. Perrot argues that both approaches can be used in the same firm and local market conditions (e.g poverty level, accessible support, property rights etc) determine which approach (BoP1 or BoP2) fits better. The organization needs to develop an ambidextrous ability to handle different situations. 00:26:33 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, MNC, BoP strategy, ambidextrous organization HEC Paris - Ecole Polytechnique - Essec no 05 François Perrot. Based on his observations and comparisons of Lafarge BoP projects, François Perrot argues how in an MNC-subsidiary can leverage its capabilities differently in different BoP settings. Perrot argues that both approaches can be used in the same firm and local market conditions (e.g poverty level, accessible support, property rights etc) determine which approach (BoP1 or BoP2) fits better. The organization needs to develop an ambidextrous ability to handle different situations. http://www.hec.edu http://podcast.hec.fr/3058--2011-02-08_0920_francois_perrot_-_multinationals_at_the_bop_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Multinationals at the BOP: how does the parent-subsidiary link shape success ? By François Perrot, Ph.D. candidate in Economics at the Ecole Polytechnique 05 François Perrot. Based on his observations and comparisons of Lafarge BoP projects, François Perrot argues how in an MNC-subsidiary can leverage its capabilities differently in different BoP settings. Perrot argues that both approaches can be used in the same firm and local market conditions (e.g poverty level, accessible support, property rights etc) determine which approach (BoP1 or BoP2) fits better. The organization needs to develop an ambidextrous ability to handle different situations. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, MNC, BoP strategy, ambidextrous organization HEC Paris - Ecole Polytechnique - Essec no 04 Shyama Ramani. Shyama Ramani discusses the challenges pro-poor innovations face in creating the intended impact. Using lessons learnt from Indian social entrepreneurs in sanitation, she explains mechanisms that can enhance effective use and adoption of pro-poor innovation among BoP community. http://www.hec.edu http://podcast.hec.fr/3085--2011-02-08_0918_shyama_ramani_-_embedding_systainability_in_bop_business_models_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 On the delivery of pro-poor innovations : managerial lessons from sanitation activists in India by Shyama Ramani, Professor of Economics at the University of Maastricht and Professorial Fellow in the United Nations University 04 Shyama Ramani. Shyama Ramani discusses the challenges pro-poor innovations face in creating the intended impact. Using lessons learnt from Indian social entrepreneurs in sanitation, she explains mechanisms that can enhance effective use and adoption of pro-poor innovation among BoP community. 00:25:50 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, Sustainability, Delivery, pro-poor innovation, Sanitation, India HEC Paris - Ecole Polytechnique - Essec no 04 Shyama Ramani. Shyama Ramani discusses the challenges pro-poor innovations face in creating the intended impact. Using lessons learnt from Indian social entrepreneurs in sanitation, she explains mechanisms that can enhance effective use and adoption of pro-poor innovation among BoP community. http://www.hec.edu http://podcast.hec.fr/3081--2011-02-08_0918_shyama_ramani_-_embedding_systainability_in_bop_business_models_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 On the delivery of pro-poor innovations : managerial lessons from sanitation activists in India by Shyama Ramani, Professor of Economics at the University of Maastricht and Professorial Fellow in the United Nations University 04 Shyama Ramani. Shyama Ramani discusses the challenges pro-poor innovations face in creating the intended impact. Using lessons learnt from Indian social entrepreneurs in sanitation, she explains mechanisms that can enhance effective use and adoption of pro-poor innovation among BoP community. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, Sustainability, Delivery, pro-poor innovation, Sanitation, India HEC Paris - Ecole Polytechnique - Essec no 03 Bernard Garrette . Bernard Garrette observes that there are very few examples of profitable businesses that commercialize socially useful goods in low-income markets and operate at a large scale. Based on detailed case studies of multinational firms that sell unquestionably useful products but struggle to generate profits at the BoP, he addresses the challenges that such companies must take up if they really want to create markets out of the unmet needs of the poor. http://www.hec.edu http://podcast.hec.fr/3082--2011-02-08_0919_bernard_garrette_-_challenges_in_marketing_socially_useful_goods_to_the_poor_-_bop_conference_feb_2011.pdf Tue, 29 Mar 2011 00:00:00 +0200 Challenges in marketing socially useful goods to the poor by Bernard Garrette, Professor of Stategy at HEC Paris 03 Bernard Garrette . Bernard Garrette observes that there are very few examples of profitable businesses that commercialize socially useful goods in low-income markets and operate at a large scale. Based on detailed case studies of multinational firms that sell unquestionably useful products but struggle to generate profits at the BoP, he addresses the challenges that such companies must take up if they really want to create markets out of the unmet needs of the poor. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, Bottom of the pyramid, Multinational, Poverty Challenges, BoP traps, case study HEC Paris - Ecole Polytechnique - Essec no 03 Bernard Garrette . Bernard Garrette observes that there are very few examples of profitable businesses that commercialize socially useful goods in low-income markets and operate at a large scale. Based on detailed case studies of multinational firms that sell unquestionably useful products but struggle to generate profits at the BoP, he addresses the challenges that such companies must take up if they really want to create markets out of the unmet needs of the poor. http://www.hec.edu http://podcast.hec.fr/3066--2011-02-08_0919_bernard_garrette_-_challenges_in_marketing_socially_useful_goods_to_the_poor_-_bop_conference_feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Challenges in marketing socially useful goods to the poor by Bernard Garrette, Professor of Stategy at HEC Paris 03 Bernard Garrette . Bernard Garrette observes that there are very few examples of profitable businesses that commercialize socially useful goods in low-income markets and operate at a large scale. Based on detailed case studies of multinational firms that sell unquestionably useful products but struggle to generate profits at the BoP, he addresses the challenges that such companies must take up if they really want to create markets out of the unmet needs of the poor. 00:28:01 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, Bottom of the pyramid, Multinational, Poverty Challenges, BoP traps, case study HEC Paris - Ecole Polytechnique - Essec no 02 Stuart Hart. Keynote speech by Stuart Hart. He explains the evolution of BoP concept from selling to the poor and find a fortune ''at'' BOP approach to innovation and co-create 'with' BoP. Prof.Hart introduces 'BoP protocol' that would serve as a guideline to design and implement BOP business models and talks about the next generation strategies for BoP, discussing the concept of 'green leap'. http://www.hec.edu http://podcast.hec.fr/3077--2011-02-08_0917_introduction_to_bop_conference_feb_2011-_keynote_speech_from_stuart_hart.m4v Tue, 29 Mar 2011 00:00:00 +0200 Stuart Hart, Professor in Sustainable Global Enterprise at Cornell University 02 Stuart Hart. Keynote speech by Stuart Hart. He explains the evolution of BoP concept from selling to the poor and find a fortune ''at'' BOP approach to innovation and co-create 'with' BoP. Prof.Hart introduces 'BoP protocol' that would serve as a guideline to design and implement BOP business models and talks about the next generation strategies for BoP, discussing the concept of 'green leap'. 01:26:02 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, BOP, BoP Strategy, Sustainability, BoP Protocol, Green Leap HEC Paris - Ecole Polytechnique - Essec no 02 Stuart Hart. Keynote speech by Stuart Hart. He explains the evolution of BoP concept from selling to the poor and find a fortune 'at' BOP approach to innovation and co-create 'with' BoP. Prof.Hart introduces 'BoP protocol' that would serve as a guideline to design and implement BOP business models and talks about the next generation strategies for BoP, discussing the concept of 'green leap'. http://www.hec.edu http://podcast.hec.fr/3052--2011-02-08_0917_introduction_to_bop_conference_feb_2011-_keynote_speech_from_stuart_hart.pdf Tue, 29 Mar 2011 00:00:00 +0200 Stuart Hart, Professor in Sustainable Global Enterprise at Cornell University 02 Stuart Hart. Keynote speech by Stuart Hart. He explains the evolution of BoP concept from selling to the poor and find a fortune 'at' BOP approach to innovation and co-create 'with' BoP. Prof.Hart introduces 'BoP protocol' that would serve as a guideline to design and implement BOP business models and talks about the next generation strategies for BoP, discussing the concept of 'green leap'. 00:00:00 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, BOP, BoP Strategy, Sustainability, BoP Protocol, Green Leap HEC Paris - Ecole Polytechnique - Essec no 01 J-P Ponssard and Gérard Andreck. Welcome notes and opening remarks http://www.hec.edu http://podcast.hec.fr/3051--2011-02-08_0915_jean-pierre_ponssard_gerard_andreck__introduction_to_bop_conference_-__feb_2011.m4v Tue, 29 Mar 2011 00:00:00 +0200 Jean-Pierre Ponssard, Professor of Economics at Ecole Polytechnique and Senior Research Scientist at CNRS - Chair holder Ecole Polytechnique Chair for Business Economics. Gérard Andreck, Geologist, President Groupe MACIF 01 J-P Ponssard and Gérard Andreck. Welcome notes and opening remarks 00:09:56 HEC Paris, Ecole Polytechnique, Essec Business School, Base of the pyramid, BOP, Welcome, Introduction, Opening HEC Paris - Ecole Polytechnique - Essec no